![]() ![]() These statements include but are not limited to those related to trends related to TV streaming and marketing related to TV streaming the benefits, features, and capabilities of the OneView platform and the Roku Ad Framework and the benefits, growth and reach of the Roku platform. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. This press release contains "forward-looking" statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. 1 TV streaming platform is based hours streamed according to Hypothesis Group, October 2021 Roku is headquartered in San Jose, Calif. U.S.A. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Nielsen Four-Screen Ad Deduplication is foundational to deduplicate audiences across devices, services and platforms in Nielsen ONE, which will provide a consistent, comparable, and deduplicated view into the channels and platforms audiences consume, across screens. "Our direct consumer relationship, our scale, and our tech all make us uniquely positioned to work with Nielsen to make measurement simpler and more accurate as marketers shift spend to TV streaming." ![]() "We believe that all TV ads will be accountable and measurable," said Asaf Davidov, Head of Ad Measurement and Research, Roku. This expansion of measurement capabilities on the Roku platform is an important step toward delivering a consistent and comparable cross-media solution with Nielsen ONE. Since then, more than 200 advertisers have measured their TV streaming campaigns on Roku. This announcement builds upon a longstanding relationship between Roku and Nielsen that began with Nielsen Digital Ad Ratings measurement in 2016. OneView, Roku's ad platform built for TV streaming, is directly integrated with Nielsen's measurement solution, enabling robust, person-level measurement of ad campaigns on the Roku platform. Nielsen's latest edition of "The Gauge" reveals streaming surpassed cable for the first time in July, capturing its largest share of TV viewing to date. Nielsen Four-Screen Ad Deduplication will initially be available in Nielsen Total Ad Ratings and will underpin audience deduplication in Nielsen ONE, the company's forthcoming cross-media measurement platform, upon release in December 2022. This measurement is available on the Roku platform, inclusive of any Roku media running through OneView and video inventory on Roku Ad Framework certified channels.Īs consumers spend more time streaming, marketers are diversifying their media investments and continue to shift more dollars to TV streaming than ever before. ![]() Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home. 1 TV streaming platform*, will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings. 29, 2022 /PRNewswire/ - Nielsen (NYSE: NLSN) announced that Roku (Nasdaq: ROKU), America's No. Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer and mobile, in a significant step toward Nielsen ONE ![]()
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